SEO is the abbreviation of Search Engine Optimization, which would be defined by improving the performance of your web site in terms of traffic.This is done by making the best of your site search engine (SERP) – Search Engine Result Page. From Phoenix SEO LinkHelpers you will have the best understanding of the same now.

  • It is a proven fact that users of a search engine will generally look at the results on the first 3 pages of the search engine.
  • Just as your web site is positioned as close to the first return as possible (ideally it would be to occupy the first position), the more likely it is to receive a higher volume of visitors than if it occupied a coded position in search results.
  • In order to be as good as web search engines, websites should be optimized.
  • Using SEO search engines are helped to more easily understand the content and keywords of the web site.

Taking as an example two web sites with similar content, but only one of them being optimized, when a user would search with a search engine a cuvette describing both the optimized sites will always appear in front of the un-optimized one.

The optimized one will appear first because the search engine has “better understood” what content the site has, thus returning the information expected by the user.

After a good period of time in this field we realized that this sphere of online marketing is in constant change, all the time we are dealing with new key elements with new rules that define the best practice applied in SEO as most of the times it is a stalemate in this respect, it is almost impossible to know absolutely everything in this online marketing industry.

Role of Technology

  • Technologies are in continuous progress, moving forward the same day we can say we have to do with search engines.
  • There is a fairly high frequency with which they update algorithms and in order to be in the top it takes a long period of time devoted primarily to the study and then applying the techniques themselves.
  • One thing, however, seems to be unchanged, as in any field there is a basis on which an industry develops. So can we say about this area of ​​SEO optimization? Here we can talk about the two categories that have remained unchanged for years.
  • More specifically, it is about on-page optimization and off-page optimization (optimization achieved after launching the web project, mainly consisting of on-line marketing campaigns).

Want to know more about Search Engine Optimization?

Do you have a website that you like very much, do not want to rebuild it, but it does not look good on Google? Do you want your business to be on the first pages in the search results? Nothing simpler, contact us and we’ll help you right away.